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About Us

Welcome to DesignsByDodey - Where Passion and Heritage Blend Beautifully!

Our Journey:

At DesignsByDodey, we’re more than just a brand – we’re a testament to the power of love, perseverance, and inspiration drawn from our roots. Our founder, Dodey Mcjerry Russell, grew up in Africa alongside her remarkable mother, affectionately known as “Girl Lu”. In a world where black mothers are the pillars of their families, Girl Lu was no exception. She was not only a loving mother but also a resilient entrepreneur who engaged in the humble trade of used clothes to provide for her family.

As Dodey and her three sisters stood by Girl Lu’s side, they experienced firsthand the dedication, hard work, and unwavering spirit it took to make ends meet. Those days at the small market stall weren’t just about trading goods; they were lessons in entrepreneurship, values, and the deep bond of family.

Our Vision

  • Become a bridge between cultures, bringing Liberia’s essence globally.
  • Adorn spaces and bodies, sparking conversations and connections.
  • Ignite pride and creativity through our products.
  • Inspire individuals to make a meaningful impact with our creations.

Our Mission

  • Create meaningful, high-quality products.
  • Honor heritage, inspire creativity, and foster connection.
  • Celebrate Liberia’s rich culture and the strength of black mothers.
  • Offer diverse products with stories of love, resilience, and craftsmanship.

A Blossoming Dream:

Tragedy struck in 2021 when Dodey’s beloved Girl Lu left this world to be with the Lord. Left with memories and a heart full of love, Dodey embarked on a journey that would honor Girl Lu’s legacy and her own creativity. It was a lonely place she found herself in, seeking solace and a way to channel her emotions. She ordered a necklace with Girl Lu’s image from Etsy, and when it arrived, the craftsmanship took her breath away.

Inspired by the quality and the desire to keep Girl Lu’s memory alive, Dodey delved into the world of jewelry design. Through countless hours of research, experimentation, and pouring her heart into every piece, DesignsByDodey was born. And just as Girl Lu’s stall had stood as a symbol of strength, Dodey’s creations became a representation of her journey, her heritage, and her dedication.

Liberian Pride, Global Elegance:

DesignsByDodey isn’t just about jewelry; it’s about a cultural connection that spans continents. Dodey’s love for her Liberian heritage and the gap she observed in the market led her to specialize in Liberian-inspired products. With a focus on quality, authenticity, and honoring the essence of Liberia, each piece is a work of art that tells a story of resilience and pride.

Explore Our Collection:

Our collection embodies the spirit of Liberia and the creativity that arose from one woman’s love for her mother. From custom Liberian t-shirts that proudly display our heritage, to African arts t-shirts that celebrate the rich culture of the continent, we offer a range of clothing that speaks to the heart.

But our offerings don’t stop there. Dive into our world of creativity with custom rugs that bring warmth and style to any space, banners that announce your message with grace, business cards that stand out from the crowd, art that captures emotions in every stroke, lapel pins that tell stories without words, and car decals that carry your identity wherever you go.

Join Us on This Journey:

As you explore our collection, know that each piece carries with it a piece of our story. It’s a story of a young girl learning the ropes of entrepreneurship from her mother’s market stall. It’s a story of love, loss, and the determination to create beauty from pain. It’s a story that pays homage to Liberia while reaching across the world with elegance and style.

Thank you for being a part of our journey. Together, let’s celebrate heritage, embrace creativity, and wear our stories with DesignsByDodey.